Research / Source register
Follow the evidence.
The original documents behind this edition. Platform documentation stays attributed to the platform; illustrative numbers stay separate from measured results.
Standard Advertising Services Terms & Conditions – New Terms as of May 2026
Primary source
Primary source · Source published 20 May 2026 · Primary source checked · 19 September 2026Used in: Sponsor pipeline capacity: stage demand without pretending it is a forecast; Sponsor renewal review: decide before the campaign disappears into the archive; Price sponsor exclusivity from the opportunity it removes; Write a sponsor makegood policy before delivery misses.
The Invoice object
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Publisher invoice reconciliation: connect the order, credit, payment, and bank record; Annual subscription cash reserve: plan for the service still owed.
The Subscription object
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Annual subscription cash reserve: plan for the service still owed; Cancellation feedback design: learn without obstructing the exit; Plan a subscription price change by cohort; Build a renewal cohort ledger that explains retention; Operate failed-payment recovery without calling it voluntary churn.
Welcome emails
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Subscriber onboarding sequence: turn access into a first useful outcome.
Welcome pages
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Subscriber onboarding sequence: turn access into a first useful outcome.
Plan user research for your service
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Reader offer experiment: run a small test without overclaiming the result.
What is Copyright?
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Content licensing rights inventory: know what can actually be offered.
License your work
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Content licensing rights inventory: know what can actually be offered.
FAR 37.602: Performance work statement
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Consulting scope capacity: price the work the team can actually deliver.
NIH Grants Policy Statement 7.2: The Cost Principles
Primary source
Primary source · Source updated March 2026 · Primary source checked · 19 September 2026Used in: Grant-funded project budget: connect restricted work, allocation, and cash.
NIH Grants Policy Statement 8.3.1: Financial Management System Standards
Primary source
Primary source · Source updated March 2026 · Primary source checked · 19 September 2026Used in: Grant-funded project budget: connect restricted work, allocation, and cash.
setConfig
Prebid documentation
Prebid documentation · Publication date not stated · Primary source checked · 19 September 2026Timeouts
Prebid documentation
Prebid documentation · Publication date not stated · Primary source checked · 19 September 2026Declare refresh inventory
Google Ad Manager documentation
Google Ad Manager documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Write an ad-refresh policy readers and buyers can understand.
OpenRTB signaling ad refreshes
IAB Tech Lab documentation
IAB Tech Lab documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Write an ad-refresh policy readers and buyers can understand.
Unified pricing rules
Google Ad Manager documentation
Google Ad Manager documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Test an ad price floor without mistaking CPM for yield.
Create a manual experiment
Google Ad Manager documentation
Google Ad Manager documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Test an ad price floor without mistaking CPM for yield.
How do we manage consent in practice?
UK regulator guidance
UK regulator guidance · Publication date not stated · Primary source checked · 19 September 2026Guidelines 2/2023 on the technical scope of Article 5(3) of the ePrivacy Directive
EU regulator guidance
EU regulator guidance · Publication date not stated · Primary source checked · 19 September 2026Contracts and data sharing
UK regulator guidance
UK regulator guidance · Publication date not stated · Primary source checked · 19 September 2026Used in: Prepare a publisher vendor exit plan before notice is due.
Exports
Ghost documentation
Ghost documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Prepare a publisher vendor exit plan before notice is due; Migrate a newsletter with an inventory, pilot, and rollback.
Automatic backups
Ghost documentation
Ghost documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Prepare a publisher vendor exit plan before notice is due; Plan a publication backup-and-restore drill that proves recovery.
Difference between estimated and finalized earnings
Google AdSense documentation
Google AdSense documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Close publisher revenue with an evidence-first checklist.
Programmatic Direct payments and reports
Google Ad Manager documentation
Google Ad Manager documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Close publisher revenue with an evidence-first checklist.
About bot activity
Mailchimp documentation
Mailchimp documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Measure newsletter click quality beyond the click count.
Safe Links in Microsoft Defender for Office 365
Microsoft documentation
Microsoft documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Measure newsletter click quality beyond the click count.
Post analytics
Ghost documentation
Ghost documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Measure newsletter click quality beyond the click count.
URL builders: collect campaign data with custom URLs
Google Analytics documentation
Google Analytics documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Set sponsor attribution boundaries before a campaign starts.
Attribution overview
Google Analytics documentation
Google Analytics documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Set sponsor attribution boundaries before a campaign starts.
About Conversion Lift
Google Ads documentation
Google Ads documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Set sponsor attribution boundaries before a campaign starts.
Creating helpful, reliable, people-first content
Google Search documentation
Google Search documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Run an evergreen content review queue by reader risk; Build a library around decisions, not a keyword quota..
The lastmod tag in sitemaps
Google Search documentation
Google Search documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Run an evergreen content review queue by reader risk.
Contingency Planning Guide for Federal Information Systems
NIST guidance
NIST guidance · Publication date not stated · Primary source checked · 19 September 2026Used in: Plan a publication backup-and-restore drill that proves recovery.
#StopRansomware Guide
CISA guidance
CISA guidance · Publication date not stated · Primary source checked · 19 September 2026Used in: Plan a publication backup-and-restore drill that proves recovery.
Create paid tiers
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Design paid tiers from benefit cost and delivery capacity.
Update a subscription
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Automation use cases
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Operate failed-payment recovery without calling it voluntary churn.
Add or remove group members
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Design an institutional subscription around buyer, seats, and service.
Recurring pricing models
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Design an institutional subscription around buyer, seats, and service.
Import members
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Migrate a newsletter with an inventory, pilot, and rollback.
Member management
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Migrate a newsletter with an inventory, pilot, and rollback.
Accepting payments for pre-orders
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Run a digital-product presale with a delivery gate.
Refunds
Primary source
Primary source · Publication date not stated · Primary source checked · 19 September 2026Used in: Run a digital-product presale with a delivery gate.
Making Events Accessible
Primary source
Primary source · Source updated 31 August 2022 · Primary source checked · 19 September 2026Used in: Build an event contribution budget before opening seats.
Ads.txt 1.1 specification
IAB Tech Lab specification
IAB Tech Lab specification · Publication date not stated · Primary source checked · 19 September 2026Used in: Trace one authorized sale from your domain to the final bid request.
Sellers.json specification
IAB Tech Lab specification
IAB Tech Lab specification · Publication date not stated · Primary source checked · 19 September 2026Used in: Trace one authorized sale from your domain to the final bid request.
OpenRTB SupplyChain object
IAB Tech Lab specification
IAB Tech Lab specification · Publication date not stated · Primary source checked · 19 September 2026Used in: Trace one authorized sale from your domain to the final bid request.
Investigate report discrepancies
Google Ad Manager documentation
Google Ad Manager documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Reconcile two ad reports on the same clock and denominator.
Counting impressions and clicks
Google Ad Manager documentation
Google Ad Manager documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Reconcile two ad reports on the same clock and denominator.
Viewable Ad Impression Measurement Guidelines, version 2.0
MRC measurement guideline
MRC measurement guideline · Publication date not stated · Primary source checked · 19 September 2026Used in: Keep viewability, attention signals, and outcomes in separate columns; Report the sponsor promise, delivery, response, and limits separately.
IAB and MRC Attention Measurement Guidelines, version 1.0
IAB and MRC measurement guideline
IAB and MRC measurement guideline · Publication date not stated · Primary source checked · 19 September 2026Used in: Keep viewability, attention signals, and outcomes in separate columns.
Optimize Cumulative Layout Shift
Google web.dev documentation
Google web.dev documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Give every ad slot a layout and performance budget.
Effectively loading ads without impacting page speed
Google web.dev documentation
Google web.dev documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Give every ad slot a layout and performance budget.
Invalid traffic
Google AdSense policy documentation
Google AdSense policy documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Pause suspicious traffic without destroying the evidence.
Account suspended for invalid traffic or policy reasons
Google AdSense policy documentation
Google AdSense policy documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Pause suspicious traffic without destroying the evidence.
Violation review request troubleshooter
Google AdSense support documentation
Google AdSense support documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Pause suspicious traffic without destroying the evidence.
Email sender guidelines
Gmail sender documentation
Gmail sender documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Make the newsletter sender identifiable before chasing inbox rates; Qualify the sponsor before finding the contact; Run a sponsor campaign from written promise to collected cash.
Email sender guidelines FAQ
Gmail sender documentation
Gmail sender documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Make the newsletter sender identifiable before chasing inbox rates.
Sender requirements and recommendations
Yahoo Sender Hub documentation
Yahoo Sender Hub documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Make the newsletter sender identifiable before chasing inbox rates.
RFC 8058: Signaling One-Click Functionality for List Email Headers
IETF standard
IETF standard · Publication date not stated · Primary source checked · 19 September 2026Used in: Make the newsletter sender identifiable before chasing inbox rates.
Web Content Accessibility Guidelines 2.2
W3C recommendation
W3C recommendation · Publication date not stated · Primary source checked · 19 September 2026Used in: Test the paid-publication journey from offer to accessible issue.
Forms Tutorial: Labeling Controls
W3C WAI tutorial
W3C WAI tutorial · Publication date not stated · Primary source checked · 19 September 2026Used in: Test the paid-publication journey from offer to accessible issue.
All WCAG 2.2 Techniques: PDF techniques
W3C techniques
W3C techniques · Publication date not stated · Primary source checked · 19 September 2026Used in: Test the paid-publication journey from offer to accessible issue.
Amazon Associates Program Policies
Program-owner terms
Program-owner terms · Publication date not stated · Primary source checked · 19 September 2026Used in: Turn affiliate link decay into an editorial work queue.
FTC Endorsement Guides: What People Are Asking
US regulator guidance
US regulator guidance · Publication date not stated · Primary source checked · 19 September 2026Used in: Turn affiliate link decay into an editorial work queue; Affiliate revenue is a reconciliation business; The label belongs with the advertisement.; Privacy rules start with the reader, the data, and the place.; Protect the editorial decision—and have a way to stop an ad..
AP Statement of News Values and Principles
Publisher standards
Publisher standards · Publication date not stated · Primary source checked · 19 September 2026Used in: Make every material correction visible, dated, and retriggered.
Crossmark: registering updates
Crossref documentation
Crossref documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Make every material correction visible, dated, and retriggered.
Influence your byline dates in Google Search
Google Search documentation
Google Search documentation · Publication date not stated · Primary source checked · 19 September 2026Used in: Make every material correction visible, dated, and retriggered.
Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, version 3.0
IAB and 4A's standard terms
IAB and 4A's standard terms · Publication date not stated · Primary source checked · 19 September 2026Used in: Report the sponsor promise, delivery, response, and limits separately; Count the rung, name the denominator; Add programmatic demand one layer at a time; Build the small measurement layer; buy the hard detection; Build a media kit from evidence and a rate card from costs; Run a sponsor campaign from written promise to collected cash.
Desktop Display Impression Measurement Guidelines, version 1.1
MRC measurement guideline
MRC measurement guideline · Publication date not stated · Primary source checked · 19 September 2026Used in: Report the sponsor promise, delivery, response, and limits separately.
Hell Gate 2025 Annual Report
Publisher annual report
Publisher annual report · Source published 29 September 2025 · Primary source checked · 16 September 2026Used in: Hell Gate separates subscription momentum from money in the bank.
We Just Got Our Millionth Dollar From Subscribers
Publisher milestone
Publisher milestone · Source published 9 April 2025 · Primary source checked · 16 September 2026Used in: Hell Gate separates subscription momentum from money in the bank.
Aftermath Vs 2025
Publisher subscriber goals; live page updated after original publication
Publisher subscriber goals; live page updated after original publication · Source published 7 April 2025 · Primary source checked · 16 September 2026Used in: Aftermath ties subscriber goals to operating capacity.
All The Things We've Learned After A Year Of Running Our Own Website
Publisher first-year retrospective
Publisher first-year retrospective · Source published 11 November 2024 · Primary source checked · 16 September 2026Used in: Aftermath ties subscriber goals to operating capacity.
The Cable's campaign succeeds: more than 50% increase in membership income and a £40k bonus
Publisher campaign outcome
Publisher campaign outcome · Source published 29 August 2024 · Primary source checked · 16 September 2026Used in: The Bristol Cable used a grant match to grow member income.
Love local news as much as we do? We're seeking Patrons
Publisher campaign appeal
Publisher campaign appeal · Source published 12 April 2024 · Primary source checked · 16 September 2026Used in: The Bristol Cable used a grant match to grow member income.
Transparency
Publisher funding and governance disclosure
Publisher funding and governance disclosure · Publication date not stated · Primary source checked · 16 September 2026Used in: The Bristol Cable used a grant match to grow member income.
Ghost 6.0
Ghost product release
Ghost product release · Source published 4 August 2025 · Primary source checked · 16 September 2026Used in: Ghost 6.0 made federation a distribution question..
Meet the beehiiv Ad Network
beehiiv product update
beehiiv product update · Source published 14 September 2023 · Primary source checked · 16 September 2026Used in: beehiiv put ad-inventory workflow into the product..
Introducing the beehiiv Ad Network
beehiiv product update
beehiiv product update · Source published 19 September 2022 · Primary source checked · 16 September 2026Used in: beehiiv put ad-inventory workflow into the product..
Now live for all: Substack Notes
Substack product announcement
Substack product announcement · Source published 11 April 2023 · Primary source checked · 16 September 2026Guardian Annual Report 2024/25
Publisher annual report
Publisher annual report · Publication date not stated · Primary source checked · 16 September 2026Used in: The Guardian's open-access reader revenue has a cost line.
The Guardian Media Group publishes 2024/25 annual report
Publisher financial disclosure
Publisher financial disclosure · Source published 11 September 2025 · Primary source checked · 16 September 2026Used in: The Guardian's open-access reader revenue has a cost line.
Guardian US taps Georgia Warren as editorial director, membership and supporter strategy
Publisher announcement
Publisher announcement · Source published 18 July 2024 · Primary source checked · 16 September 2026Used in: The Guardian's open-access reader revenue has a cost line.
Defector Annual Report, September 2024 – August 2025
Publisher annual report
Publisher annual report · Source published 19 November 2025 · Primary source checked · 16 September 2026Used in: Defector's subscription core and its modest second lines.
Defector Annual Report, September 2023 – August 2024
Publisher annual report
Publisher annual report · Publication date not stated · Primary source checked · 16 September 2026Used in: Defector's subscription core and its modest second lines.
Five Years Of Defector
Publisher retrospective
Publisher retrospective · Source published 10 September 2025 · Primary source checked · 16 September 2026Used in: Defector's subscription core and its modest second lines.
What We Learned In Our First Year of 404 Media
Publisher retrospective
Publisher retrospective · Source published 22 August 2024 · Primary source checked · 16 September 2026Used in: 404 Media built a direct reader relationship before claiming scale.
We Need Your Email Address
Publisher product explanation
Publisher product explanation · Source published 26 January 2024 · Primary source checked · 16 September 2026Used in: 404 Media built a direct reader relationship before claiming scale.
404 Media at Two Years: How We've Grown, and What's Next
Publisher retrospective
Publisher retrospective · Source published 22 August 2025 · Primary source checked · 16 September 2026Used in: 404 Media built a direct reader relationship before claiming scale.
2024 Annual Report
Publisher annual report
Publisher annual report · Publication date not stated · Primary source checked · 16 September 2026Used in: The Texas Tribune's 2024 mix put grants, donors and events on different lines.
Documents
Publisher financial document index
Publisher financial document index · Publication date not stated · Primary source checked · 16 September 2026Used in: The Texas Tribune's 2024 mix put grants, donors and events on different lines.
Announcing a bold vision for local news in Texas
Publisher announcement
Publisher announcement · Source published 5 September 2024 · Primary source checked · 16 September 2026Used in: The Texas Tribune's 2024 mix put grants, donors and events on different lines.
Next steps for Privacy Sandbox and tracking protections in Chrome
Google Privacy Sandbox announcement
Google Privacy Sandbox announcement · Source published 22 April 2025 · Primary source checked · 16 September 2026Google users are less likely to click on links when an AI summary appears in the results
Pew Research Center original analysis
Pew Research Center original analysis · Source published 22 July 2025 · Primary source checked · 16 September 2026What Web Browsing Data Can Tell Us About Americans’ Use of AI
Pew Research Center methodology report
Pew Research Center methodology report · Source published 23 May 2025 · Primary source checked · 16 September 2026Updates to how publishers monetize with AdSense
Google AdSense announcement
Google AdSense announcement · Source published 2 November 2023 · Primary source checked · 16 September 2026Used in: When AdSense changed the unit, the dashboard needed new questions..
AdSense revenue share
Google AdSense Help
Google AdSense Help · Publication date not stated · Primary source checked · 16 September 2026Used in: When AdSense changed the unit, the dashboard needed new questions..
Two Years of Journey by Mediavine
Mediavine announcement
Mediavine announcement · Source published 7 August 2026 · Primary source checked · 16 September 2026Used in: Journey made Grow optional. The application still needed a fit check.; Compare ad partners by denominator, eligibility, and cash timing.
Mail Privacy Protection & Privacy
Platform documentation
Platform documentation · Publication date not stated · Referenced in the earlier research pass · 15 September 2026Used in: A small newsletter, four sponsor slots; An open is a signal, not a reader.
When will I receive payment?
Affiliate-network documentation
Affiliate-network documentation · Source published 19 June 2020 · Referenced in the earlier research pass · 15 September 2026Used in: A small newsletter, four sponsor slots; Gross revenue is only the first line.
About line items
First-party product documentation
First-party product documentation · Publication date not stated · Referenced in the earlier research pass · 15 September 2026Sponsorship line items
First-party product documentation
First-party product documentation · Publication date not stated · Referenced in the earlier research pass · 15 September 20262026 INN Index archive
Original survey analysis
Original survey analysis · Source published 9 June 2026 · Referenced in the earlier research pass · 15 September 2026Used in: More revenue models. More work, too..
2026 Index Methods & Definitions
Original survey methodology
Original survey methodology · Source published 9 June 2026 · Referenced in the earlier research pass · 15 September 2026Used in: More revenue models. More work, too..
2024 Index: Revenue & Expenses
Original survey analysis
Original survey analysis · Publication date not stated · Referenced in the earlier research pass · 15 September 2026Used in: More revenue models. More work, too..
Payment timelines for AdSense
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: More revenue models. More work, too.; Gross revenue is only the first line; Compare ad partners by denominator, eligibility, and cash timing; From pageview to collected cash: the ad revenue ledger.
Ad Network FAQ
Vendor documentation
Vendor documentation · Source updated 12 August 2026 · Referenced in the earlier research pass · 15 September 2026Used in: An open is a signal, not a reader.
Reader Revenue Playbook
Industry playbook
Industry playbook · Publication date not stated · Referenced in the earlier research pass · 15 September 2026How do we choose the engagement and revenue model for us?
Field guide
Field guide · Publication date not stated · Referenced in the earlier research pass · 15 September 2026Who is eligible for Raptive?
Vendor eligibility documentation
Vendor eligibility documentation · Source updated 5 June 2026 · Primary source checked · 15 September 2026Used in: Choose the model you can actually operate; Compare ad partners by denominator, eligibility, and cash timing.
Pricing & Fees
Vendor pricing page
Vendor pricing page · Publication date not stated · Referenced in the earlier research pass · 15 September 2026Used in: Gross revenue is only the first line.
AdSense revenue share
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
What does it take to get approved by Mediavine?
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Programs and the Publisher Path to Growth
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Revenue Share
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Getting Started with Raptive
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing; From pageview to collected cash: the ad revenue ledger.
Getting Started: Ezoic’s Requirements
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Ezoic Incubator
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Ezoic Publisher Compliance and Quality Policies for Monetization
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Ezoic Terms of Use
First-party product documentation
First-party product documentation · Source updated 12 June 2026 · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Ezoic Payments
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Propel Program
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Website Monetization
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Payment Terms and How You are Paid
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Propel Payment
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Journey Revenue Share
First-party product documentation
First-party product documentation · Source updated 12 April 2024 · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Why does Journey pay NET65?
First-party product documentation
First-party product documentation · Source updated 12 April 2024 · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Why Journey requires exclusivity
First-party product documentation
First-party product documentation · Source updated 7 May 2024 · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Journey by Mediavine homepage — conflicting Grow requirement
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
What Journey Supports Directly
First-party product documentation
First-party product documentation · Source updated 22 July 2026 · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Leaving Journey
First-party product documentation
First-party product documentation · Source updated 21 August 2026 · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
When am I getting paid?
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Compare ad partners by denominator, eligibility, and cash timing.
Publisher revenue evidence map, September 2026
User-supplied research
Supplied research brief · Retained in the private archive · Independent verification pending · Imported 15 September 2026Used in: From pageview to collected cash: the ad revenue ledger; Build newsletter revenue around delivery, trust, and renewal; Affiliate revenue is a reconciliation business; The seven revenue families a publisher can actually operate; Choose what reader revenue is asking people to fund; Beyond ads: products, services, events, rights, support, and exit; Choose a revenue model with gates, pilots, and stop rules.
Display ad networks research brief
User-supplied research
Supplied research brief · Retained in the private archive · Independent verification pending · Imported 15 September 2026Used in: From pageview to collected cash: the ad revenue ledger.
How much does Substack cost?
First-party product documentation
First-party product documentation · Source updated 16 December 2025 · Primary source checked · 15 September 2026Used in: Build newsletter revenue around delivery, trust, and renewal; Choose what reader revenue is asking people to fund.
Are there any transaction fees?
First-party product documentation
First-party product documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Build newsletter revenue around delivery, trust, and renewal; Choose what reader revenue is asking people to fund.
Research brief 01
User-supplied research
Supplied research brief · Retained in the private archive · Independent verification pending · Imported 15 September 2026Used in: Build newsletter revenue around delivery, trust, and renewal; Affiliate revenue is a reconciliation business.
Full map of publisher monetization methods
User-supplied research
Supplied research brief · Retained in the private archive · Independent verification pending · Imported 15 September 2026Used in: Affiliate revenue is a reconciliation business; The seven revenue families a publisher can actually operate; Choose what reader revenue is asking people to fund; Beyond ads: products, services, events, rights, support, and exit; Choose a revenue model with gates, pilots, and stop rules.
Mobile Viewable Impression Measurement Guidelines
Measurement standard
Measurement standard · Publication date not stated · Primary source checked · 15 September 2026Used in: Count the rung, name the denominator; Build the small measurement layer; buy the hard detection.
IAB/ABC International Spiders & Bots List
Industry resource
Industry resource · Publication date not stated · Cited by supplied research; independent recheck pending · 15 September 2026Used in: Count the rung, name the denominator; Build the small measurement layer; buy the hard detection.
Introduction to Header Bidding
Open-source project documentation
Open-source project documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Add programmatic demand one layer at a time; Build the small measurement layer; buy the hard detection.
Ads.txt — Authorized Digital Sellers
Standards-body documentation
Standards-body documentation · Source updated 14 September 2026 · Primary source checked · 15 September 2026Web Vitals
Platform documentation
Platform documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Add programmatic demand one layer at a time; Build the small measurement layer; buy the hard detection.
Direct advertiser acquisition research import
Supplied research
Supplied research brief · Retained in the private archive · Independent verification pending · Imported 15 September 2026Used in: Qualify the sponsor before finding the contact; Build a media kit from evidence and a rate card from costs; Run a sponsor campaign from written promise to collected cash.
Native Advertising: A Guide for Businesses
Regulator guidance
Regulator guidance · Publication date not stated · Primary source checked · 15 September 2026Used in: Qualify the sponsor before finding the contact; Build a media kit from evidence and a rate card from costs; Run a sponsor campaign from written promise to collected cash; The label belongs with the advertisement.; Privacy rules start with the reader, the data, and the place.; Protect the editorial decision—and have a way to stop an ad..
Qualify your outbound links
Platform documentation
Platform documentation · Publication date not stated · Cited by supplied research; independent recheck pending · 15 September 2026Used in: Build a media kit from evidence and a rate card from costs.
FTC: Consumer Reviews and Testimonials Rule Q&A
Primary guidance
Primary guidance · Publication date not stated · Primary source checked · 15 September 2026Used in: The label belongs with the advertisement.; Protect the editorial decision—and have a way to stop an ad..
CAP Code: Recognition of marketing communications
Primary guidance
Primary guidance · Publication date not stated · Primary source checked · 15 September 2026Used in: The label belongs with the advertisement.; Protect the editorial decision—and have a way to stop an ad..
Directive 2005/29/EC: Unfair Commercial Practices
EU legislation
EU legislation · Source published 11 May 2005 · Primary source checked · 15 September 2026FTC: Children’s Online Privacy Protection Rule
Primary guidance
Primary guidance · Publication date not stated · Primary source checked · 15 September 2026Used in: Privacy rules start with the reader, the data, and the place..
CPPA: 2026 CCPA regulation updates
Primary guidance
Primary guidance · Publication date not stated · Primary source checked · 15 September 2026Used in: Privacy rules start with the reader, the data, and the place..
CalPrivacy: Seven things to know before the 2026 updates
Primary guidance
Primary guidance · Publication date not stated · Primary source checked · 15 September 2026Used in: Privacy rules start with the reader, the data, and the place..
ICO: Guidance on storage and access technologies
Primary guidance
Primary guidance · Source updated 29 April 2026 · Primary source checked · 15 September 2026Used in: Privacy rules start with the reader, the data, and the place.; Map the data before you choose the vendor..
EDPB Guidelines 2/2023: Technical scope of Article 5(3)
Primary guidance
Primary guidance · Source published 16 October 2024 · Primary source checked · 15 September 2026Used in: Privacy rules start with the reader, the data, and the place.; Map the data before you choose the vendor..
ICO: How do the rules apply to online advertising?
Primary guidance
Primary guidance · Publication date not stated · Primary source checked · 15 September 2026Google Search Central: AI features and your website
First-party search documentation
First-party search documentation · Publication date not stated · Primary source checked · 15 September 2026Used in: Build a library around decisions, not a keyword quota.; Distribution is a practice. Freshness is a responsibility..