Retrospective guide entries / 100 entries
Ad-network terms, standards, disclosure rules, platform records, deliverability rules, industry reports and the older precedents behind publisher revenue, each read for the mechanism, the assumptions and what to check before relying on it.
Historical event dates and source dates are separate from the preparation date of this local edition. Every entry is a retrospective draft prepared 16 September 2026; none was published on its historical date.
100 entries
A Wired retrospective on HotWired's 1994 launch says AT&T's first-click status is legend, not a documented record.
IAB's own history page confirms its 1996 founding; the specific first size table it coordinated is not independently documented here.
Securities filings confirm DoubleClick's January 1996 founding and its own, non-audited estimates of early network reach.
The 2003 statute and the FTC's current compliance guide show an opt-out regime with a periodically adjusted penalty figure.
Google's own 2003 release and its later SEC filing show a March content-targeting start and a June self-service expansion.
Google's SEC filings and the FTC's and EC's own 2007-2008 statements show a competition-only clearance, not a privacy finding.
SEC filings confirm the 28 March 2011 launch and an early subscriber count, alongside the company's own retention caveat.
eyeo's own company history dates its 2011 founding and Acceptable Ads launch, with criteria that have changed considerably since.
Google's own posts confirm the March announcement and July 2013 shutdown, without a stated referral-traffic impact.
Google's own AdSense policy pages define the content, traffic and placement rules a site must follow, as they read on 16 September 2026.
Google's own payment pages show the currency-specific thresholds and hold periods that set when a publisher is actually paid.
Mediavine's own requirements and revenue-share pages show two entry tracks and a tiered payout tied to a site's launch date.
Raptive's own eligibility article sets a 25,000-pageview floor and a country-traffic rule that tightens as a site grows.
Ezoic's current platform pages show no minimum traffic threshold, automated ad testing, and a mostly unpublished revenue share.
Google's own pages disagree on whether pageviews or sales structure should decide a move from AdSense to Ad Manager.
Prebid.org's own history and governance pages show an open-source header-bidding library whose board still favors its largest members.
Amazon Publisher Services' own pages show one publisher agreement, a net-60 payout, and no published win rate for its own demand.
Three of Google's own 2019 posts show a first-price auction announced, explained and then phased in over several weeks.
OpenX's own exchange terms show a discretionary payout formula, a sixty-day cycle, and an ads.txt duty placed on the publisher.
Google's 2019 Privacy Sandbox post set out to replace third-party cookies; its own later posts show that timeline kept changing.
Google's developer guide and Chrome's own milestone records show the Topics API returns at most three topics, not a full profile.
Google's own July 2024 post shows it dropped its cookie-deprecation deadline for a browser-level choice, later tracked by UK regulators.
Google's developer documentation shows conversion reports arrive summarized or noised, not as a precise cross-site match.
Google's documentation shows remarketing auctions now run as isolated code inside the user's browser, not on an ad server.
The EU's own gatekeeper portal and the Digital Markets Act text show what the September 2023 advertising designation covers.
The court's own April 2025 opinion finds liability on the publisher ad-server and exchange markets, with remedies argued afterward.
Google's own May 2024 announcement, and one publisher's SEC filing, describe the AI Overviews rollout and its traffic effects.
Chegg's own SEC filings describe its February 2025 antitrust complaint against Google and the case's still-pending status.
A DOJ court filing quoting the August 2024 ruling, and the case's own docket, show the liability finding and what came after.
The Associates operating agreement sets commission categories and disclosure duties and lets Amazon amend either on short notice.
Amazon's own changelog and an archived fee schedule together show how far several affiliate commission rates fell on 21 April 2020.
IAB's 2013 playbook set six native ad formats and a shared disclosure principle that sponsorship sales still reference.
The FTC's native advertising guide sets concrete disclosure wording and placement examples grounded in existing deceptive-advertising law.
BuySellAds' own terms set a roughly two-month payment cycle and a 24-hour ad-approval window for publishers.
Carbon's own policy pages set curated acceptance, strict placement rules and cookie-based targeting alongside a no-other-networks condition.
Swapstack's own pricing page shows its 'we only earn when you earn' pitch applies most cleanly to its free tier, not every plan.
Paved's own pages describe payouts and bot filtering but do not disclose what the platform keeps from a booked sponsorship.
Impact's own pages describe shared tracking and payment tools while leaving commission rates to each brand's own programme terms.
Sovrn's own service agreement sets payment thresholds and chargeback rules while placing legal compliance duties on the publisher.
Substack's own cost and export pages show a flat platform fee, separate Stripe charges, and a subscriber list a writer can take on leaving.
Substack's own 2021 disclosure describes advances that trade a guaranteed first year at 85 percent for the platform against a later 90 percent for the writer.
Ghost's own pricing and terms pages describe a non-profit-run hosting service that charges a monthly fee rather than a percentage of subscription income.
Patreon's own terms and fees overview show multiple legacy and standard fee tiers, plus separate payment, payout and currency charges.
Patreon's own December 2017 posts show a proposed fee shift from creators to patrons announced, criticised, and withdrawn before taking effect.
beehiiv's own pricing and terms pages show paid-subscription tools gated to a paid tier, with a stated 0 percent platform take rate on top of it.
Memberful's own pricing page describes a $49 monthly charge plus a 4.9 percent fee, with payments settling through the publisher's own Stripe account.
The New York Times Company's FY2025 Form 10-K states total and digital-only subscriber counts, disclosures most publishers never file.
The Reuters Institute's 2025 report states a stable 18 percent payment rate across 20 tracked countries, with its own caveats about self-reported survey data.
The now-closed Membership Puzzle Project's own guide defines membership as a mutual relationship distinct from a paywalled subscription or a donation.
Google's own sender guidelines set a 1 February 2024 deadline for authentication, one-click unsubscribe and a spam-rate ceiling on Gmail mail.
Yahoo's sender hub sets the same February 2024 deadline as Gmail, with DMARC and spam-rate terms stated in its own words.
Google's October 2023 announcement and Yahoo's own requirements both point back to a DMARC record most small senders had never configured.
The FTC's compliance guide translates CAN-SPAM's statutory language into header, opt-out and disclosure requirements a small publisher can check.
CASL required consent before commercial email from 1 July 2014, a stricter default than the opt-out standard used in the US.
Beehiiv's help articles state what authentication it configures automatically and what a publisher on a custom domain must still set up.
Mailchimp's own compliance documentation connects a decades-old CAN-SPAM checklist to the 5,000-email threshold Gmail and Yahoo now enforce.
Kit's terms of service and its 2024 mailbox-provider guide are two separate documents governing what a creator owns and what they configure.
The EU's 2002 ePrivacy Directive required opt-in consent for marketing email, with a narrow exception still shaping newsletter sign-up forms.
The Reuters Institute's 2025 survey puts email at 15% of weekly news gateways across 48 markets, behind search, social and direct visits.
The Media Rating Council's own pages show what its accreditation seal requires and what it deliberately does not promise.
IAB Tech Lab's 2017 ads.txt specification shows what a public seller list proves and what it leaves unverified.
IAB Tech Lab's 2019 sellers.json and SupplyChain specifications let buyers see every intermediary in a sale, not just the final seller.
MRC and IAB's 2014 guideline defines a viewable impression as 50% of pixels for one second, a threshold the industry still debates.
IAB Tech Lab's 2019 app-ads.txt extension shows how a developer's website, not the app itself, proves who may sell its ads.
The Coalition for Better Ads' own 2017 standard shows which ad formats failed consumer testing and became the basis for Chrome's ad filtering.
TAG's own certification pages show what its Certified Against Fraud program requires and what its published fraud statistics actually measure.
IAB Tech Lab's Open Measurement SDK standardizes how in-app and CTV ads report viewability and fraud signals to any compliant vendor.
Google's own Ad Manager help pages describe exactly when an unauthorized ads.txt listing stops Google from bidding on a request.
MRC's own Invalid Traffic guidelines split filtration into a routine tier and a harder, separately accredited tier.
The FTC's 2023 revision of its Endorsement Guides broadens what counts as a hidden endorsement and adds a rule on distorted reviews.
The FTC's plain-language 2019 guide for influencers sets concrete placement and wording rules a disclosure must meet.
GDPR's own text, applicable from 25 May 2018, sets specific conditions a publisher's consent for ad and analytics cookies must meet.
A 2009 EU directive rewrote the ePrivacy Directive's cookie clause, with a 25 May 2011 deadline for national consent laws.
CCPA's statutory text, operative 1 January 2020, treats sharing data with ad partners as a sale unless an exception applies.
The Digital Services Act, applicable from 17 February 2024, makes platforms disclose ad sponsors and bars profiling minors.
The CAP Code's rule that ads be obviously identifiable, as retrieved, rules out vague labels, per the ASA's own rulings.
Belgium's data protection authority found IAB Europe's TCF breached GDPR in several respects and ordered a six-part remedial plan.
Google's own documentation states that from March 2024, some EEA ad-personalization features require sending it consent signals.
The European Commission's preliminary findings say Meta's pay-or-consent model fails the DMA's consent standard, pending a final ruling.
The W3C's ad-advertising community group documents proposals under discussion, not commitments any browser has made.
comScore's and Nielsen's own methodology pages describe different, self-reported ways of building an audience number.
The Reuters Institute's own methodology page names which countries its online panel does and does not represent.
Pew's 2024 survey states what share of U.S. adults get news on each platform, not what any single site can expect to receive.
Prebid's own documentation describes the User ID module as a framework a publisher configures, not a single identity solution.
CNIL's own decisions detail three specific Google failures and two Amazon failures behind the December 2020 fines.
The FTC's own January 2025 release details new consent, retention and Safe Harbor rules for children's data.
The DAA's own Principles document specifies exactly what notice and choice mechanisms a participating company and site must provide.
SB 362's own text ties its one-request deletion tool to registration and processing deadlines a publisher's data partners may still miss.
California's AG treats the Global Privacy Control as a valid opt-out signal, but its own guidance limits what that covers.
ShareASale's sign-up page now redirects to Awin, which states it has owned ShareASale since 2017 and applies its own publisher terms.
Awin's own Standard Terms for Publishers show a refundable sign-up deposit, a pay-when-paid rule and a right to claw back commissions.
November 2023 warning letters held two trade associations, not only twelve influencers, responsible for undisclosed paid posts.
Rakuten Advertising cites 25-plus years and legacy Linkshare branding, but archived snapshots bound its actual rebrand to 2019-2020.
CJ Affiliate's own pages describe two monthly payouts and a 1998 founding, but not how a tracked sale becomes a paid commission.
Apple's own developer pages state exact ad-revenue splits and a subscription commission rate, but not how the News+ pool is divided.
Google's October 2020 announcement describes direct licensing payments to publishers, separate from ordinary search referral traffic.
Meta's March 2023 post ends dedicated news-product investment while citing a Meta-commissioned study on referral traffic's value.
Stripe's own pricing page prices Billing separately from card processing, at 0.7% of billing volume or a flat monthly contract.
Medium's help pages show a 2021-2025 recurring referral bonus was replaced by a one-time payment, plus a $10 payout minimum.
SEC filings show Yahoo's Overture deal and AOL's Advertising.com purchase built similar syndicated ad networks by different paths.
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