Impact prices tracking infrastructure, not a single commission rate

The revenue mechanism

Impact operates a partnership-management platform used by many direct-response advertisers to run affiliate, creator and referral programmes from one system, handling the tracking, contracting and payment a publisher would otherwise manage separately with each brand. Its own partner-facing page, retrieved 16 September 2026, describes a "Product Marketplace" listing "600M+ products from a variety of brands" from which a partner can "grab tracking links to start earning," and states earnings come as "commission on every conversion you drive" once a partnership is active.

What the documents show

The partners page names a proprietary measurement tool, Trackonomics, that lets a partner "analyze your audience, content, and commerce performance across hundreds of networks," positioned as the mechanism for understanding "what's working and what isn't" across multiple brand relationships in one dashboard rather than logging into each advertiser's own system. Impact's Terms of Use, the platform's general legal terms, require that a registering business entity's representative "have the authority to bind the entity to this Agreement," require compliance with "any local, state, national or international law," and reference a separate Code of Conduct that partners must also follow, though that Code is not included within the Terms of Use itself.

The assumptions exposed

"Commission on every conversion you drive" is stated at the level of the mechanism, not a rate; neither retrieved page names a specific percentage or payment schedule, because those terms are set individually within each brand's programme on the platform rather than by Impact itself. A partner should not read Impact's own commission framing as a promise of a specific payout, since the platform is infrastructure connecting many separate advertiser programmes rather than a single merchant setting one rate.

What to check before you rely on it

This is an editorial checklist. A publisher joining Impact to run several brand partnerships at once should treat each programme's terms, not the platform's general marketing language, as the actual contract governing rate and payment.

• Does the specific brand programme you are applying to disclose its commission rate and payment schedule before you apply?
• Are you relying on Trackonomics or a brand's own reporting as the authoritative record of a disputed conversion?
• Have you read the referenced Code of Conduct, since the general Terms of Use do not include its specific requirements?

Impact's own pages describe a tracking and payment infrastructure shared across many advertiser programmes; the commission a publisher actually earns is set by each individual brand relationship built on top of it.