Calculator / Sell & retain
Give the price a cost foundation.
Find the package price that covers the costs you enter and your chosen margin. Then test that price against actual buyer demand.
02 / Follow the result
Your modeled scenario
- Cash costs + valued labor
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- Break-even package price
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- Target package price
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- Price per placement
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- Price per 1,000 delivered
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- Modeled variable fees
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- Package contribution
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For the assumptions entered. This is a scenario, not a forecast.
One question, two scenarios
What changed?
How to read this result
Cost = cash costs + hours × hourly value. Break-even package price = cost ÷ (1 − fee rate). Target package price = cost ÷ (1 − fee rate − target margin). Fee plus margin must be below 100%.
Price per placement = target package price ÷ placements. Effective delivered CPM = package price ÷ total delivered messages × 1,000. This is a delivery denominator, not an open or attention measure. Monetary values are rounded to cents, so the achieved margin may differ slightly.
The result is a cost-based planning floor, not a market rate or evidence of willingness to pay. It excludes any overhead, makegoods, bad debt or tax you have not included.
Inputs run locally in this browser tab. They are not sent or saved automatically. Download your work before leaving if you want to keep it.
The research behind the workings