PublisherRevenue Guide

The business behind
independent publishing.

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Calculator / Sell & retain

A click is the beginning of the model.

Follow an affiliate content cohort from visits to retained commission. Include the work of producing and maintaining the page.

A white calculator on a light surface.
Reference photograph: a calculator, not a publisher’s financial records. Annie Spratt / Unsplash ↗
Illustrative inputs / USD · Edit to explore · No inputs sent or stored

Your assumptions

01 / Set the inputs
Try a scenario:
Visits to the content in this scenario.
Share of visits producing one modeled affiliate click.
Share of clicks producing one modeled order.
Commissionable amount before reversals.
Percentage of the commissionable order value.
Expected cancellations, returns or disallowed orders.
Acquisition, tools and other cash costs.
Writing, testing and maintenance.
Your chosen cost of time.

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How to read this result

Clicks = visits × click rate. Orders = clicks × merchant conversion. Retained orders = orders × (1 − reversal rate). Expected counts can be fractional; they are not observed transactions.

Retained commission = retained orders × order value × commission rate. Contribution subtracts cash costs and valued labor. Commission per visit is undefined at zero visits.

The model does not simulate attribution windows, tracking loss, tiered rates or merchant payment terms. An attractive calculation does not remove the need for clear disclosures and independent editorial judgment.

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The research behind the workings

Keep the context close.

A clearer view of the business

The Revenue Letter.

One useful model. One question worth asking.
A considered note for independent publishers.